Privacy Policy

Last Updated: March 22, 2026

LTLT operates this store and website, including all related information, content, features, tools, products, and services, to provide you (the customer) with a complete shopping experience (referred to as the "Service"). LTLT is powered by Shopify technology, which enables us to provide the Service to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, shop, or conduct other transactions through the Service, or otherwise contact us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge the practices of information collection, use, and disclosure described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that can identify you or can be reasonably linked to you or another individual. Personal information does not include information collected anonymously or that has been de-identified, i.e., information that cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from such information, based on how you interact with the Service, your place of residence, and as permitted or required by applicable law:

Contact Details: Including your name, address, billing address, shipping address, phone number, and email address.
Financial Information: Including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment methods, payment confirmations, and other payment details.
Account Information: Including your username, password, security questions, preferences, and account settings.
Transaction Information: Including items you view, add to cart, add to wishlist, purchase, return, exchange, or cancel, as well as your past transaction history.
Communications with Us: Including information provided when you communicate with us, such as content submitted when making inquiries to customer support.
Device Information: Including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage Information: Including information related to your interaction with the Service, such as how and when you browse or interact with the Service.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you: Including when you create an account, visit or use the Service, contact us, or otherwise provide your personal information to us;
Automatically through the Service: Including information obtained from your device when you use our products or services, visit our website, and through cookies or similar technologies;
From our service providers: Including when we engage them to provide specific technologies or collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or the type of services you use, we may use your personal information for the following purposes:

Provide, customize, and improve the Service. We use your personal information to provide the Service, including performing the contract you enter into with us; processing your payments; fulfilling your orders; remembering your preferences and items of interest; sending account-related notifications; processing purchases, returns, exchanges, or other transactions; creating, maintaining, and otherwise managing your account; arranging shipments; assisting with returns and exchanges; enabling you to post reviews; and creating a personalized shopping experience for you, such as recommending products related to your purchase history. This may include using your personal information to more accurately customize and improve the Service.
Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional messages to you via email, SMS, or mail, and displaying online advertisements for products or services to you on the Service or other websites based on your previous purchases, products added to cart, or other activities using the Service.
Security and fraud prevention. We use your personal information to verify your account; provide a secure payment and shopping experience; detect, investigate, and take action against potential fraudulent, illegal, unsafe, or malicious activities; protect public safety; and keep our Services secure. If you choose to use the Service and register an account, you are solely responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other login details with others.
Communicate with you. We use your personal information to provide customer support, respond to your requests, deliver effective services, and maintain our business relationship with you.
Legal purposes. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities, and for investigations or participation in civil discovery, potential or actual litigation, or other adversarial proceedings, as well as enforcing or investigating potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

Sharing with Shopify, vendors, and other third parties that provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
Sharing with commercial and marketing partners to provide marketing services and deliver advertisements to you. For example, we partner with third-party services through Shopify to support personalized advertising based on your online activities across different merchants and websites. Our commercial and marketing partners will use your information in accordance with their own privacy statements. Depending on your location, you may have the right to request that we not share your information for targeted advertising and marketing based on your online activities across different merchants and websites.
When you instruct, request, or otherwise consent to us disclosing certain information to third parties, such as for product shipments, or using the Service through social media widgets or login integration features.
Sharing with our affiliates or other members of our corporate group.
In commercial transactions (e.g., mergers or bankruptcy), to comply with any applicable legal obligations (including responding to subpoenas, search warrants, or similar requests), enforce any applicable Terms of Service or policies, and to protect or defend the Service, our rights, and the rights of our users or others.

Relationship with Shopify

The Service is hosted by Shopify, and Shopify collects and processes personal information about your access to and use of the Service to provide and improve the Service. Information you submit to the Service will be transmitted to and shared with Shopify and third parties, which may be located outside your country of residence, to provide and improve the Service for you. In addition, to protect, expand, and improve our business, we use certain enhanced features provided by Shopify, which combine data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use the personal information collected about your interactions with our store, other merchants, and Shopify. In such cases, Shopify shall be responsible for processing your personal information, including responding to your requests to exercise rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on your place of residence, you may exercise certain rights related to your personal information here: [Shopify Privacy Portal Link].

Third-Party Websites and Links

The Service may contain links to websites or other online platforms operated by third parties. If you navigate to websites unrelated to or not controlled by us, we recommend that you review the privacy and security policies, as well as other terms and conditions, of such websites. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information contained therein. Information you provide on public or semi-public platforms (including information you share on third-party social networking platforms) may also be viewed by other users of the Service and/or users of such third-party platforms, and our or third parties' use of such information is unrestricted. Our provision of such links does not imply our endorsement of the content on such platforms or their owners or operators, unless expressly disclosed otherwise in the Service.

Children's Data

The Service is not intended for children, and we do not knowingly collect any personal information from children under the legal age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided personal information to us, you may contact us using the contact details provided below to request deletion of such information. As of the effective date of this Privacy Policy, we have not had actual knowledge of "sharing" or "selling" (as defined under applicable law) the personal information of individuals under the age of 16.

Information Security and Retention Period

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "absolute security". In addition, information you send to us may not be secure during transmission. We recommend that you do not send sensitive or confidential information to us through insecure channels.

The length of time we retain your personal information depends on a variety of factors, such as whether we need the information to maintain your account, provide services to you, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on your place of residence, you may have some or all of the personal information rights listed below. However, these rights are not absolute and apply only in certain circumstances, and in some cases we may lawfully deny your request.

Right of access/right to know. You may have the right to request access to the personal information we hold about you.
Right to erasure. You may have the right to request the deletion of personal information we maintain about you.
Right to rectification. You may have the right to request the correction of inaccurate personal information we maintain about you.
Right to data portability. Under certain conditions and specific exceptions, you may have the right to obtain a copy of the personal information we hold about you and request that we transfer it to a third party.
Manage communication preferences. We may send promotional emails to you, and you may opt out at any time via the unsubscribe option displayed in the emails. Even if you opt out, we may still send non-promotional emails related to your account or orders.

You may exercise any of the above rights by using the specific methods provided through the Service or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have (including rights related to data processed by Shopify), please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of the above rights. Where permitted or required by applicable law, we may be required to verify your identity prior to processing your request. Under applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact details provided below. Depending on your place of residence, you may have the right to appeal our decision or file a complaint with the local data protection authority through the contact details listed below.

International Transfers

Please note that we may transfer, store, and process your personal information outside your country of residence.

If we transfer your personal information to a location outside the European Economic Area or the United Kingdom, we will act in accordance with recognized transfer mechanisms, such as the European Commission's standard contractual clauses, or any equivalent contracts issued by the UK competent authority (as applicable), unless the data transfer destination is deemed to provide an adequate level of protection.

Changes to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or as required for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide notice as required by applicable law.

Contact Information

If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise your available rights, please call us, send an email to support@ltltme.com, or contact us at: Building 1, Hong Kong 1st Road, Hong Kong, HK, HK